DENVER – Local agency Versatility Creative Group is known around Colorado for its video production, graphic design, photography, social media and web design services. After helping hundreds of businesses, from small start-ups to national brands, some larger firms in Denver have taken notice and worked to entice the company to move to Denver to develop more accessible partnerships.
Building on a prosperous period of growth, 2018 marks the sixth year the media company has been in business – an important milestone for any company. Only 20% of all small businesses make it past their first 18 months, and only about half make it to the five-year marker.
“We will continue to be a community-first business. We’ve always listened to our clients’ needs and have always worked to make sure that the end-products were unique, polished and represented the client’s brand accurately. That’s helped set us apart and keep us growing since we first started out in a small room in our home in Castle Rock,” said Mark Michael, Versatility’s creative director and acting chairman of the Castle Rock Chamber of Commerce.
Versatility’s work in Castle Rock has solidified its reputation in Douglas County, but it’s their work with companies like NBC Sports, Cooking Channel, The Children’s Museum, Downtown Denver Partnership and many more local and national companies that started to attract the attention of some of Denver’s larger firms.
“People started taking notice of what we were doing through our work and through our social media channels,” said Versatility’s Executive Producer Sandy Michael. “Of all the options available us, we felt that the opportunity to move to Denver best aligned with our long-term goals, and it will give us a chance to better serve the entire Front Range, including Castle Rock, which we still love so much.”
In a Denver business climate that seems to be both booming and saturated at the same time, it’s encouraging to focus on the success stories, but learn from the casualties.
“Every move we’ve ever made has been very calculated. There’s always a temptation to take out loans and try to expand very quickly. Trying to grow too fast can lead to some extreme complications early in a company’s lifecycle. To grow, you do have to take some risks, but they have to be calculated risks. We’ve always believed in ourselves and our team, and our risks are always well thought-out,” said Mark Michael.
Although Versatility has passed an important milestone in regard to small business longevity, there are no plans to relax anytime in the near future. With a combined 25 years of TV experience in Hollywood, the company would like to get back to its professional roots someday soon.
“Over the next several years, we plan to solidify our new partnerships in Denver while helping to transform existing businesses all across Colorado. We know how much blood, sweat and tears go into a business, and we’re going to continue to use our skills and the benefit of our experience to truly benefit the needs of the companies we work with. We also want to keep adding versatile, skilled members to our growing team, and get back into creating original programming,” said Sandy Michael.