Highlands Ranch and Aurora, CO – Schomp Automotive is gearing up for its 29th annual Children’s Hospital Colorado Sale, its most significant and emotion-driven sale of the year. The acquisition of three dealerships in Aurora is expected to help fuel the fundraiser which has generated nearly $400,000 since 1990. The sale is set for Monday, July 22 through Saturday, July 27 at Schomp BMW, Honda and MINI, 1190 Plum Valley Lane (Lucent Blvd. off C-470) in Highlands Ranch; and Schomp Subaru, Mazda and Hyundai, 580 S. Havana in Aurora.
Schomp employees are especially driven to raise funds for the Children’s Colorado Burn Program, established over 30 years ago as the only one in the state dedicated to treating pediatric burn patients and providing burn prevention education. Proceeds generated from the one-week sale of new and pre-owned vehicles will help provide equipment needed to treat kids suffering from devastating burn injuries – like Children’s Hospital Colorado Patient Ambassador, Armando (age 12), who damaged his left hand so badly in a firecracker accident that it had to be amputated. Armando will visit both Schomp campuses, sharing his transformative experience with the Children’s Colorado Burn Camps Program, which has helped him navigate the physical and social challenges that follow a severe burn injury.
While the cause is serious, both Schomp campuses have an extensive schedule of fun and educational activities planned throughout the week, including radio station remotes, a Dalmation bounce house, face painting, temporary henna tattoos, ice cream and food trucks, fresh popcorn, grilled hotdogs and hamburgers, and fire hats for the kids -- all compliments of Schomp. (Note: not all activities take place at both locations; a detailed schedule is included with this press release).
This is the first year in the sale’s history that first responders are participating in the Children’s Hospital Colorado Sale. At Schomp Honda and BMW, the South Metro Fire Safety Foundation is providing CPR (Cardiopulmonary Resuscitation) and AED (Automated External Defibrillator) demonstrations and is displaying its Survivor Car – a stark reminder of the importance of wearing seat belts.
At Schomp Subaru, Aurora Police Department officers will provide crime and auto theft prevention tips, and will hand out coloring books and pencils to youngsters. An in-service Aurora Fire Rescue (AFR) fire engine and firefighters will be on site for photo opportunities. AFR’s public information officer will provide fire safety handouts and car seat inspections. For more information, visit www.schomp.com.
Background / Children’s Hospital Colorado Sale
Schomp’s affiliation with Children’s Hospital Colorado began in 1986 with the first Ralph Schomp Fire Truck Parade & Muster, held in partnership with Mile High Hook & Ladder (MHHL), an all-volunteer organization comprised of fire truck collectors, and active and retired firefighters. When MHHL members decided to hold a fundraiser in conjunction with the muster, the logical designated charity was the Children’s Colorado Burn Center.
For several years, the dealership, which was then located at the corner of Broadway and Littleton Blvd., closed on one Saturday each July and cleared its lots to host a fire truck parade, pancake breakfast, fire safety demonstrations, junior firefighter games, a medical helicopter landing, an auto extrication by Littleton Fire Rescue, and displays of handsomely restored antique and modern fire rescue apparatus. The Muster eventually outgrew the dealership grounds and is now staged at Arapahoe Community College in Littleton. And like the Muster, the Children’s Hospital Colorado Sale has become a much-anticipated Schomp community tradition.