Scott Danford – Welcomemat Services
What WelcomeMat Services is all about…
Scott owns Welcomemat Services here in South Metro Denver. Welcomemat is a marketing and software company that connects new, loyal customers to locally owned businesses. Their clients are consumer-oriented business owners seeking a simple, affordable, turnkey system for reaching out to new movers (the demographic most likely to form new business relationships). Their comprehensive approach consists of highly targeted direct mail, data analysis, social media promotion, and a mobile loyalty app that includes e-mail capture.
New residents are a unique market segment - a group of consumers who are trying to find businesses and retail venues to serve them. Since 2003, Welcomemat Services has worked with many of the nations leading retail brands, organizations and cultural institutions. And so community businesses that use Welcomemat and greet these newly relocated customers with special invitations are putting themselves ahead of the competition by creating the beginning of a loyal business-to-customer relationship.
What “Executive Talk” was all about…
Scott was invited to be a guest as a subject matter expert for marketing consultants on a recent episode of ‘Executive Talk’ – a weekly, business-centric radio show in the Denver Metro Region. The episode was titled ‘New Resident Marketing.’
“It was such a wonderful experience to be invited to be a guest on the program. As a local marketing expert I find that it is important for any business to understand the importance of reaching out to new residents as potentially long- term customers.”
Watch the full episode here...
For more information on Welcomemat Services, click here.
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