Pacific Institute and BSR
Water Trends Report
September 19, 2007 - Business for Social Responsibility (BSR) and the
Pacific Institute are pleased to announce their joint publication of a
new trends report that focuses on corporate water strategy. “At the Crest of a Wave: A Proactive Approach to Corporate Water Strategy” explains the drivers behind water trends, their implications for business and, most importantly, how to prepare for them.
is clear that water trends pose a threat to business,” said Emma
Stewart, Ph.D., BSR Director of Environmental Strategy. “In the next
two to five years, companies will need to adapt to availability,
quality and access concerns. Proactive corporate action that
dramatically overhauls how companies use and invest in water supplies
will be crucial for mitigating risks, gaining regulatory and community
goodwill, and improving reputation,” she said.
global crisis in access to clean water is emerging as freshwater
resources become scarcer or polluted, and businesses will increasingly
find themselves grappling with water constraints in various sourcing,
production and retail sites around the world. According to the United
Nations, if present consumption patterns continue, two-thirds of the
world’s population will live in water-stressed conditions by the year
2025. In fact, today more than 1 billion people around the world lack
reliable access to clean drinking water and 2.5 billion people lack
corporations need a water strategy that goes well beyond tracking
inputs and outputs,” said Jason Morrison, Program Director for the
Pacific Institute. “‘At the Crest of a Wave’ can help corporations
design and implement a comprehensive approach to managing water risks
“At the Crest of a
Wave” steers readers through developing and implementing a two-phase
corporate water strategy, and includes examples from companies such as
Unilever, Nestlé, Toyota, General Motors, Anheuser-Busch, GE, Proctor
& Gamble and more. Download this new Trends Report at
www.bsr.org/WaterTrends or contact Linda Hwang at lhwang-at-bsr.org or
Jason Morrison at jmorrison-at-pacinst.org for more information.
1992, Business for Social Responsibility (BSR) has been providing
socially responsible business solutions to many of the world’s leading
corporations. Headquartered in San Francisco and with offices in
Europe, China and Hong Kong, BSR is a nonprofit business association
that serves its 250 member companies and other Global 1000 enterprises.
Through advisory services, convenings and research, BSR works with
corporations and stakeholders to create a more just and sustainable
global economy. For more information, visit www.bsr.org.
About Pacific Institute
Pacific Institute is dedicated to protecting our natural world,
encouraging sustainable development, and improving global security.
Based in Oakland, California, the Institute uses interdisciplinary
analysis in order to develop real-world solutions to problems like
water shortages, habitat destruction, global warming, and environmental
injustice. Founded in 1982, the Institute celebrates its 20th
Anniversary in 2007.